I mentioned briefly earlier, but it bears reiterating, that most publishers now expect aspiring authors and even established authors seeking new contracts to have some form of platform, to have some form of TRIBE. Mentioning in your cover letters than you have several thousand followers on Facebook and/or Twitter goes a long way towards getting your foot in the door. The publisher may not even want to utilise your social media platform, but the very fact that you have one is social proof. You have successfully marketed yourself, and your writing, and enough people have been interested to keep following you online. Blog stats are a great indication of how well you’re actually doing—if you’re pitching an article to someone and are able to tell them you get a few thousand or more unique hits a week, that’s music to their ears. That’s a few thousand or more people who would potentially come over to their site in order to read your article. Social proof has a lot going for it. Don’t underestimate the power of a platform.
Your online platform isn’t all about the number of people on your mailing list, or the number of people who like your Facebook Page. It’s also a marketing machine. If you abuse it, you will lose your followers, but if you use it correctly, you can drive sales and promote your writing and products (books or otherwise) using the power of your platform.
But how do you build a platform, exactly?
There are many different aspects to an online platform, and you can use all of them or just a select few. You might decide your blog is all you want. You might decide you want a full website, which includes a blog. You might flesh this out a little by adding a Facebook Page or a Twitter account. You might do both. You might (as I did recently) decide that you will soon be having a lot of visual content and set up an Instagram account. If you write books, Goodreads is a great place to be, as is Amazon—although this isn’t technically a social media site, you can gain a good following through an author page and/or regularly posting reviews. Mix your blog up occasionally and do Vlogs as well. Start your own YouTube channel. Launch a Podcast. Really, the possibilities are endless, it’s all about finding what suits you. Personally, I’m a Facebook girl. I love my Facebook Pages. But I also like to blog, and I’ve begun to build a presence on other sites too. Experiment. Find what works for you, then stick to it. Consistency really is key in platform building. Post regularly. That doesn’t mean you have to post constantly, just regularly. If you want to blog once a week, make it the same day each week.
Title: The Uber Author Planner
Author: Hazel Butler
The Uber Author Planner is the ULTIMATE tool for Authors, Writers, and Bloggers.
Created by an author, freelance writer, and blogger, this planner is specially designed to keep everything writing-related in one place, making you super organised and super productive.
Far more than a simple planner, this book includes a guide for authors, writers, and bloggers, covering many aspects of life as a writer in the modern world, including:
- Top Tips
- Writing Targets
- How To Write An Author Page
- 5 Steps To Get On The Huffington Post
- Growing Your Tribe Of Dedicated Readers
- Building Your Email List
- Creating Awesome Content and Freebies
- 50 Different Blog Templates
- Novel Planner
- Story Planner
- Non-Fiction Planner
- Project Budget Planner
- Word Count Tracker
- Character Outlines
- Chapter Outlines
- Scene Outlines
- AND The Name Game
The Uber Author Planner will help you raise your writing profile, build your online platform, write more, publish more, and achieve your writing dreams. Coming with a double daily spread, plus weekly blog, newsletter, and social media planners, weekly and daily target setting, word count tracking, and stacks of extra writing and blogging aids, this planner has everything you need. As if that wasn’t enough, there is also a bonus section including The 30 Day Novel Planner.
The planner’s flexible weekly system allows you to start it on any day of the year and still use it for a full 12 months. You will also get exclusive access to easily downloadable versions of all planners, and blogging and writing templates, so you can print out as many as you like once the ones in the book have been filled! Standing at just under 1200 pages, hardbound for durability throughout the year, and beautifully illustrated in full colour, this is an EPIC resource for all authors, writers, and bloggers!
Hazel is an author, artist and archaeologist from Cheshire, England. She is the founder and owner of The Bookshine Bandit, a business dedicated to helping authors, writers, bloggers, and those looking to self-publish achieve their dreams and maximise their writing potential.
Since 2010 she has been working on a series of Gothic Literary novels, the first of which, Chasing Azrael, was released in April 2014. The Deathly Insanity series are a set of Urban Fantasy novels with overlapping character and plot-lines. Hazel’s other published works include Bleizgeist, and ‘Grave’, a short Dark Fantasy story. She has also published an additional novella and short story under a pen name.
While her primary interests are in Gothic and Fantasy art and fiction, Hazel reads a wide range of subjects and enjoys most forms of art. In addition to this, she runs The Bipolar Bear, a blog on bipolar disorder, and loves of dogs. Her King Charles Cavalier Spaniel, Dexter (yes, after the serial killer), is her near-constant companion.
Hazel is currently in the final year of her PhD, which focuses on Gender Dynamics in Late Iron Age and Early Medieval Britain. She studied at The University of Manchester for her Undergraduate degree, then Bangor University for her MA and PhD, spending the two years between her MA and PhD doing corporate archaeology and research excavations, both in Britain and in Austria. She has two papers published in international journals.
Buy It Direct: http://bit.ly/UberAuthorPlanner
Get it on Kindle: http://bit.ly/MiniAuthorPlanner
The Bookshine Bandit
There are two giveaways running in conjunction with the release of The Uber Author Planner, one of them will run for the duration of the Blog Tour, from 25th November to the 25th January. Prizes for this giveaway include FIVE copies of the HARDBACK version of the planner, FIVE exclusive NINJA USB Drives loaded with all the electronic versions of the planners and templates, and as the SPECIAL TOP PRIZE 25% Off one of The Bookshine Bandit’s editorial Book Bundles.